How to Attract Advertisers to your Site with your Google Adsense

Google AdSense is an auction based advertising system so your advertising revenue (or CPMs) will automatically go up if more advertisers choose to target your website.

The system, in simple English, works like eBay. You (the website owner) are selling ad space and the buyers (in this case, advertisers) are competing against each other to grab that space. The bid amount will therefore increase as more buyers enter the auction process thus benefiting the seller (you).

Increase your Site’s Visibility on the Google Ad Network.

In this video, Vijay Vachani of the AdSense team will walk you through the steps that are required to add your website to Google Ad Planner.

Step 1. If you have not added your website to Google Webmaster Tools yet, do that first. Sign-in to Webmaster Tools using your Google Account and add the site URL.

Step 2. Once your site is verified, go to the Publisher Center of Google Ad Planner and include the site** to your Ad Planner profile. If you have just added your site to Webmaster Tools, it may not immediately show up in Ad Planner.

Step 3. Finally, click the “Edit Site Info” link to assign a good description and relevant categories to your site. Google will automatically present a rough estimate of your site’s traffic to advertisers but you can give them a more accurate picture by allowing Ad Planner to use data* from your Google Analytics account.

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